sony a7 camera with lens, wake-up call for sony shooters

Wake-Up Call for Sony Shooters

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There is a wake-up call for prosumer Sony camera shooters, and it is called Capture One 8 (for Sony). Photographers are always on the look for a bargain, high value for money, an awesome deal, or simply a miracle. Problem is, we tend to look in the same corners of the imaginary room we live in. So, sit nice and tight for the wake-up call for Sony shooters.

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Wake-Up Call for Sony Shooters

And every now and then, when magic happens, we do not always notice it (or to late) because it happened where we did not expect it to happen. Today, such an awesome deal is laying on the doorsteps of the before mentioned Sony shooters. They can get Capture One 8 for free! Now! Just download and install it, and go with the flow. Sony already paid for it.

Some Details, Please!

OK, you are woken up, now. So, what is all the fuss about? The Sony Cameras department wanted to go pro for their prosumer shooters and understood they needed a good quality raw imaging software product for it, to support their goal. They ended up with Phase One which tailored their well-known Capture One product into a “Sony Only” (say that aloud three times without breaking anything) version. They came up with two product customizations, which have names familiar to Capture One diehards and aficionados: Capture One Express (for Sony) and Capture One Pro (for Sony). These are respectively the light and full blown version of their product line with the limitation that they only edit and process raw images from Sony.
Note: raw images from the Phase One family of cameras and backs are supported for editing and processing, as well as processed TIFF, JPEG and PNG files.

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Free, You Said?

Yes, the “for Sony” light product named “Express” is free, the more sophisticated “Pro” comes for a fee. You get the same heart beating in both products, the processing engine, but in the Pro you get more tools and real tethering with live view as icing on the cake.
My take is that Sony is paying a fixed (annual) fee for the exclusive rights on CO Express (the regular Express was removed from the market) and a fee per license for the dedicated Pro version.

this is your friend you always have with you

No Downside?

I am not the half-empty glass type of guy but for the cynics among us, let’s give it a try. So Sony is playing nice with Phase One to compete with Canon and Nikon in the pro and prosumer space, camera-wise. These brands have their larger footprint in the market, their own proprietary software some people use, and a SDK (Software Development Kit) to support camera features in third party software builders like Phase One.

Great for the Sony fanboys but should owners of cameras made by Canon, Nikon or another other brand feel upset? To the contrary I think. Sony is paying (big?) money for the exclusive support in Capture One. These additional resources will help developing and improving Capture One in the direction we all want: a professional and feature-rich program but not at the expense of speed or stability. That is what Phase One had in mind for Capture One 8. And with a customer like Sony, they have all the reasons they need to go for it.

Before Going to Sleep Again

I should not forget to mention that the regular Capture One Pro ‘flagship’ version with support of over 300 camera raw file formats and tethering support for Canon, Nikon and Sony plus the Phase One family, is still in the shop. You can buy both full or upgrade. Upgrade is possible from Capture One 3 and later to Capture One Pro 8.

sleep well while animals on the wall watch over you

Images in this post were made at a location for childcare for their website and adjusted with Capture One Pro 8. The new local adjustments like white balance were very helpful to get the desired result.

Before We End

I hope you enjoyed reading the blog and will get more out of your images with Capture One Pro! Do you like the blog, and like to save 10% on Capture One Pro as well? Visit our Ambassador page for the voucher code.

Ambassador-EN-banner-rectangleNext, link directly to Phase One where you can buy Capture One Pro with the voucher code. Like to try first? Download and run a trial for 30 days. Free and fully featured!

Thank you for reading. Please feel free to leave a comment. Like us on Facebook or subscribe to stay informed about new blogs and special offerings.

Best Regards,

Image Alchemist

6 replies
  1. Phil Conrad
    Phil Conrad says:

    I am a Hasselblad user, not happy with phocus for various reasons. I really like
    The camera, can I use your software as it looks great. I used to use it on my original
    Hasselblad a good few years ago.
    Thanks Phil

    Reply
    • Image Alchemist
      Image Alchemist says:

      Hi Phil,
      No problem if you have/use a Hasselblad camera, but the back is the dependent factor. You can not use Capture One Pro with images from Hasselblad backs, I am afraid. You can use Capture One Pro with Phase One or Leaf backs, independent from the camera you use.

      Reply
    • Image Alchemist
      Image Alchemist says:

      Hi Elizabeth, I think that for you all many reasons to use Capture One apply like outstanding image quality with little adjustments, perhaps tethered shooting and a fast workflow. Maybe you like to give it a try?
      Best, Paul Steunebrink / Image Alchemist

      Reply
  2. James
    James says:

    I own CP10 Pro. I noticed there is support for Sony (which I don’t own, yet) in CP10 Pro. Is there an upside to using CP10 for Sony vs. the the version I have? Thanks.

    Reply
    • Image Alchemist
      Image Alchemist says:

      Hi James, if you already have the Pro, you are already fine whenever you buy a Sony. You do not need to buy Pro (for Sony). The Pro (for Sony) limits you to Sony cameras, the (full) Pro is for all cameras that Capture One supports.
      Best, Paul Steunebrink / Image Alchemist

      Reply

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